WhatsApp Analytics
The WhatsApp Analytics dashboard shows delivery and engagement metrics for all messages sent through your WhatsApp channel. Use it to monitor performance, spot delivery issues, and track read rates over any date range.
Navigating to Analytics
- Click Dashboard in the left sidebar.
- Scroll to the WhatsApp Analytics section, or click WhatsApp in the dashboard navigation.
If WhatsApp is not yet connected, the analytics section shows a prompt to connect your account.
The WhatsApp Analytics section shows delivery and engagement metrics.
Key Metrics
| Metric | Description |
|---|---|
| Messages Sent | Total number of messages submitted for delivery |
| Delivered | Messages confirmed as received on the contact's device, plus the delivery rate (%) |
| Read | Messages opened by the contact (read receipts required), plus the read rate (%) |
| Failed | Messages that could not be delivered |
At-a-glance KPIs for your WhatsApp channel performance.
How Rates Are Calculated
- Delivery Rate = Delivered ÷ Sent × 100
- Read Rate = Read ÷ Delivered × 100
Date Range Selection
By default, the dashboard shows the last 7 days. To change the range:
- Click the Date Range picker at the top of the analytics section.
- Select a preset (Last 7 days, Last 30 days, Last 60 days) or choose a custom start and end date.
- The metrics and chart update automatically.
Select a preset or custom date range to filter analytics data.
Analytics Chart
The chart plots daily message volume over the selected period — split by Sent, Delivered, Read, and Failed.
- For date ranges ≤ 7 days, the X-axis shows weekday names.
- For ranges ≤ 60 days, the X-axis shows month/day.
- For longer ranges, the X-axis shows month/year.
The chart shows daily message volume broken down by delivery status.
Connection Status in Analytics
If the WhatsApp account is disconnected or suspended, the analytics section displays a connection status banner instead of metrics. Click Connect WhatsApp to go to the channel settings and restore the connection.
Connect your account to start seeing analytics data.
Improving Low Delivery Rates
If delivery rates are low, check:
- The contact's phone number is valid and has WhatsApp installed.
- The template used is Approved — pending or rejected templates cannot be delivered.
- Your WABA account is Active and not suspended.
- The contact is not on the DND list for WhatsApp.