Skip to main content
Last Updated: May 13, 2026, 11:42 AM

Sending Bulk Messages

Bulk messaging lets you send a single WhatsApp template message to many contacts at once. All bulk WhatsApp messages must use an approved template.

Starting a Bulk WhatsApp Send​

From the Contacts List​

  1. Go to Contacts in the left sidebar.
  2. Select the contacts you want to message using the checkboxes.
  3. Click Bulk Actions in the toolbar.
  4. Select Send WhatsApp.

Contacts list with multiple contacts checked and Bulk Actions menu open showing Send WhatsApp Select contacts and use Bulk Actions to send a bulk WhatsApp message.

The Bulk WhatsApp Form​

The form has the following fields:

FieldDescription
Action NameInternal label for this send (e.g., "April Promotion")
TemplateSelect an approved WhatsApp template
VariablesMap template placeholders to contact fields

Bulk WhatsApp form with action name, template selector, and variable mapping Fill in the action name and select your approved template.

Selecting a Template​

  1. Click Select Template.
  2. Browse or search for an approved template.
  3. Select it — the template preview renders on screen.
Only Approved templates can be used for bulk sends

If no templates appear in the selector, none of your templates have been approved yet. Go to Conversations → Templates → WhatsApp to check the status and resubmit any that show Action Required.

Only Approved templates are available for bulk sends.

Mapping Template Variables​

If the template has variables ({{1}}, {{2}}), a variable mapping section appears. For each variable:

  • Select a contact field (e.g., First Name, Company), or
  • Enter a custom static value that applies to all contacts.

Contact field values are resolved individually per contact at send time.

Missing contact fields fall back to the static value

If a contact's record is missing the field you mapped (e.g., First Name is blank), the variable will be sent empty unless you also provide a static fallback value in the custom value field.

Variable mapping section with contact field dropdowns for each placeholder Map variables to contact fields or set a fixed value for all recipients.

Sending Options​

Choose when to send:

OptionDescription
At OnceSend to all selected contacts immediately
ScheduledSend at a specific date and time
Drip CampaignSend in batches over time (see Drip Campaigns)

Sending options with At Once, Scheduled, and Drip Campaign radio buttons Choose to send immediately, on a schedule, or as a drip campaign.

Video Walkthrough​

What's Next​

Drip CampaignsSend bulk messages in batches over time→ SchedulingSend a bulk message at a specific date and time→